Hej, I'm Vini
A creative strategist, copywriter, community-builder, and a passionate storyteller. So, your overall nice guy.
Currently, helping conversations go beyond small talk at The Park Forskaren community in Stockholm.
A bit of what I've done
Design Research | User-centred Innovation
Strategy Building | Influencer Marketing
Community Engagement | Event | Content Strategy
Digital Design | Business Transformation
Experience
Marketing & Community
The Park Forskaren - Stockholm
2025 - Present
Strategic Planner | Influencer
BR Media Group - São Paulo
2023 - 2024
Copywriter | Proof-Reader | Translator
Agência Canta - São Paulo
2019 - 2023
Copywriter
Agência AS - São Paulo
2018
Verbal Identity
Interbrand Brasil - São Paulo
2017
Art Director & Copywriter
Arenas ESPM - São Paulo
2014 - 2016
Education
Digital Management
Hyper Island - Master's Degree
2024 - 2025
Marketing & Communication
Cásper Líbero College - Postgraduation
2019 - 2020
Social Communication
ESPM - Bachelor's Degree
2014 - 2017
Focus Areas
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I’m currently supporting a coworking space in shaping its digital communication through marketing, while also helping them organising events and facilitating small group sessions that encourage connection among its members.vo aqui
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I've supported brands such as Nestlé, Starbucks, and McDonald's by developing strategy campaigns, and finding the right influencers for each of them.
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I've written for brands, such as PETRONAS, Edenred, GOL, and Smiles, in different formats, online and offline throughout the years.
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I've contributed to naming projects, such as Tegra Inc., and Nexa, tone-of-voice guidelines, and manifestos.