The Park
The Park is a coworking space in Stockholm built around life science, innovation, and community. As a marketing and community person, I joined the team with the goal to explore how marketing could be used as a tool to invite more meaningful connections between members, not just more content.
Client: The Park
Role: Marketing & Community
Year: 2025
Overview
One of the highlights of this journey was Spark at The Park, a pitch event where members could share their ideas, projects, and passions with each other. I supported the concept by shaping communication through social media, event organisation, building energy beforehand, and making sure it all led to real dialogue, not just presentations.
From Idea to Impact
The event was born from a desire to give members a platform to be seen and heard. We worked together to develop a format that encouraged sharing, engaged curiosity, and lowered the barrier for deeper conversations. From shaping the experience flow to supporting the logistics and storytelling, the goal was always to create a space where meaningful connections could emerge.
On Social Media
We carried that same energy into our LinkedIn strategy. Instead of simply promoting events, we highlighted people, stories, and the emotion behind moments at Spark at The Park. The event was also highlighted in The Park's website, newsletter, and in the physical space, in all the screens of the coworking space.
Event Results
Besides having a mingling section that turned into an energetic afterwork for hours, Spark at The Park also had a huge acceptance in social media for the members and the extended network of The Park.
+100
Attendees
17
Pitches
+200
Total Engagement